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Mcdonald’s corporation is a fast-food company that was founded in 1940. It was initially a restaurant that Maurice McDonald operated in California, United States. Then they rechristened their business into a roadside stand that used to sell hamburgers and gradually turned their company into a franchise. In 1955, Ray Kroc joined the company as a franchise agent and began purchasing from McDonald’s chain.
McDonald’s’s mission statement is:
“Our mission is to become our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centers on an exceptional customer experience – People, Products, Place, Price and Promotion.”
It is one of the most popular fast-food restaurants in the US and is also one of the most popular franchises worldwide. Every day, the restaurant serves almost 1% of the world’s total population. That said, a staggering 68 million people stop by the restaurant either to dine-in or take away. McDonald’s is a massive part of life for most Americans, including the president of the country.
To know more about the operations of the corporation, keep reading.
McDonald’s Mission Statement
- The company has a mission to make several delicious, feel-good moments easy for every individual. To be more precise, the corporate mission statement of this company is, “To provide a fun and safe environment where the consumers of the company can enjoy good food, made with quality ingredients and offered at affordable prices”.
- The mission statement of the company enables them to foster and feed communities. The company is serving delicious food, and people feel good about eating.
The franchises of the corporation are all situated at convenient locations and offer food at affordable rates. The entire team strives hard to offer choice, speed, personalization, etc., beyond their consumers’ expectations. They aim to serve moments where the consumers can feel good, with lighthearted, welcoming, unpretentious, and dependable personalities that the consumers know and love.
Why Does McDonald’s Have Such A Mission Statement?
McDonald’s has such a mission statement because a single statement covers all aspects of its operations. Firstly the statement highlights the safe and fun environment of the outlets run by McDonald’s. One of the company’s primary focuses is to provide the best possible experience to the consumers in every possible manner. The company successfully differentiates itself from its competitors through the quality of service offered and by building an inimitable brand image.
The statement also highlights good food made with quality ingredients. This determines that the quality of food offered by McDonald’s is highly considerable. It achieves this by constantly monitoring the food products offered by its supply chain. The quality of raw materials is looked after, more specifically. The company also seeks to serve a large consumer base, and hence it offers food at affordable rates.
Why Is McDonald’s Mission Statement Impactful?
The Mission Statement of a company sets the purpose and related activities of the business. In the same way, the mission statement of McDonald’s establishes the organisation as a food service destination that is a favourite of many and influential as well. The mission statement of this company highlights the importance of the consumers and is one of the primary focuses. The mission statement emphasizes that the company wants to become the most favourite food destination of its consumers.
To become the favourite of its consumers, the menu of McDonald’s is designed to satisfy the preferences of a majority of the customer base. It includes fast food options in its menu, and they include burgers and fries. The company’s corporate mission statement focuses on two significant points, becoming the favourite place and the favourite way as well. The mission statement is very impactful as its primary focus is its consumers, and the company keeps its customer base happy by serving them everything good at pocket-friendly rates.
Get Inspired Through McDonald’s mission Statement
The mission and vision statement of McDonald’s exhibits the company’s tenacity in a highly competitive industry. The business landscape is ever-changing, and because of this, McDonald’s has learned the art of altering the two corporate statements of its business to make sure that its business stays abreast with the latest trends. At the same time, the critical elements of the company are also maintained in its mission and vision statements.
The company’s mission statement shows that it aims to become much more than just another chain of fast-food restaurants. With its unique style, it aims to stand out in the crowd. It wants to establish a connection with its customers so that eating and drinking becomes different for them. This helps them ensure strong customer engagement and a better brand image for McDonald’s.
Other Core McDonald’s mission Strategies
The core values of McDonald’s define the brand and also how the business and operations are run. The values help in dictating big and small decisions of the company. Its core values are the cornerstone of its success. The commitment of the company has always been the backbone of it to drive their corporation towards success. Its core values define who they are and how they run their business and restaurants.
The company lives by its core values and employs them to make decisions of all kinds, big or small. The values help define the company as a brand and also the people whom they trust and serve.
The company’s mission statement, vision statement, and core values establish a perfect growth culture for the company. Also, it plays a significant role in driving the company forward towards success. Acknowledging the importance of the preferences and needs of the consumers is something that McDonald’s values.
It also encourages respect for its people. McDonald’s desires to offer the best possible experience for the consumers in its outlet. The company wants to focus on offering high-quality food and service at affordable rates. Its mission statement helps attain the set goals and hence helps the company thrive.