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Starbucks Corporation, popularly known as Starbucks, is an American multinational chain of roastery reserves and coffee houses. Starbucks has around 30,000 cafes across the globe. With years of experience in the field, the company has become much more than just a household name. The brand started from one coffee bean shop in Seattle, and it has now grown its business to a sprawling 80 billion dollar business over its journey of 47 long years.
Starbucks’s mission statement is:
“Our mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
The initial focus of Starbucks was to bring high-quality beans to the consumers who are accustomed to drinking canned or instant coffee. Starbucks is majorly into purchasing and roasting coffee beans. To know more about the reason behind the success of Starbucks, let us have a look at its mission statement.
Starbucks Mission Statement
- The company aspires to be one of the largest operators of coffee houses.
- Starbucks’ mission statement is, “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”.
- This brand’s mission statement clearly states what the operations of this company are and how it keeps its business running.
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The company nurtures and inspires the spirits of humans, starting the process from their employees. The friendly and small company culture is expanded to the customers by this brand. Also, the mission statement of Starbucks indicates a gradual and personal approach.
Why Does Starbucks Have Such A Mission Statement?
Starbucks is the world’s largest coffeehouse chain, and the company is situated almost everywhere, literally. Starbucks has such a mission statement that helps the company build meaningful relationships with its customers. The company’s culture is warm and welcoming, which is depicted in its mission statement. The mission statement also depicts that the company is aiming to obtain sustainability.
Source: UNSPLASH
The mission statement also shows that the company strives to provide only the best to its consumers. It offers the best quality products and services to its customers. The website of Starbucks has a section where consumers can share any ideas for the company that they have. It also facilitates and empowers its employees.
The gradual growth of the company indicates that they only use the finest quality of coffee.
Why Is Starbucks Mission Statement Impactful?
The mission statement of Starbucks brings out the critical customer-centric components that the company has. Initially, the mission statement emphasizes the primary role that the organization plays towards its customers. At the same time, the mission statement also stresses the significance of the clients and their role in the company’s success. The outstanding performance of the company is the result of the quality services and products it offers.
Source: PIXABAY
The company’s mission statement is reflected in its products and services, and its mission has enabled the company to establish the reputation of a coffee purveyor. Its mission statement helps it stay loyal to its growth principles.
When it comes to the mission statement of Starbucks, it reveals the intended impacts that the company wants to make so that the needs of its customers are satisfied. Hence, the mission statement is impactful because it inspires other businesses to value their customers over everything else. Other core values of the company enable it to drive forward to success, including integrity, teamwork, perseverance, and cultural respect.
Get Inspired Through Starbucks Mission Statement
It is astonishing that the mission statement of Starbucks doesn’t mention coffee and has nothing to do with coffee. Like most other coffee chains, Starbucks’ mission statement doesn’t have a direct link with coffee. Instead, the company concentrates on building a more impactful and meaningful ideology. This concept of the company eventually helps them establish a warmer company culture for their employees and customers.
Source: PIXABAY
Starbucks strives to establish a friendly abode by nurturing the spirit of humans in its customers and employees alike. The mission statement greatly emphasises building relationships since it clearly says, “one person, one cup and one neighbourhood at a time”. This determines that the firm desires to create an impact on every customer and employee.
Even if the company has to take one gradual step at a time, it is ready to do so to create a lasting impact.
Other Core Starbucks Mission Strategies
Besides the mission and vision statements, the company has a set of values that it lives by. A set of strong values will strengthen the office culture of the organization and establish a warmer working environment for people to grow. On this note, Starbucks has some guiding principles that are listed below:
- Being present and connecting to others with respect, dignity and transparency.
- Create a warm culture where everyone is welcome.
- The company is performance-driven and has the lens of humanity.
- Delivering the best it can do and holding itself responsible for the results.
Source: PIXABAY
The values of the company also clearly indicate that it extends its warmth to everyone and all kinds of communities. It is one of the primary reasons why people get a warm and cosy feel at Starbucks cafes.
Conclusion
From the mission and vision of this company, it can be inferred that it has a short-term goal, which is to offer a pleasing and welcoming environment to the customers so that they have an amazing experience. They want their customers to enjoy a homely feeling while enjoying their coffee. Even though the mission and vision statements are focused on social development, people should not mistake this company for a non-profit firm.
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